منابع مشابه
Awareness of outdoor advertising in Hong Kong
An intercept survey using quota sampling design investigated awareness of eight outdoor advertisements among 332 Hong Kong pedestrians aged 15 and above. Awareness of outdoor posters ranged from 19 percent to 50 percent, with an average of 35 percent. Advertising awareness did not differ by sex, age, or educational level. The message response involvement theory was adopted as the theoretical fr...
متن کاملTourists’ Awareness and Liking of Outdoor Advertising
Tourism has become one of the largest and fastest growing businesses in the world over the recent decades. Total international tourist arrivals increased from 674 million in 2000 to 1,035 million in 2012 (World Tourism Organization, 2013). International tourism receipts in 2012 reached US$1,075 billion worldwide, documenting a 20% increase over 2009 (World Tourism Organization, 2013). World tou...
متن کاملOutdoor Advertising, Obesity, and Soda Consumption
Word Count: 191 Word Count: 3367 Pages: 16 Tables: 4 Abstract BACKGROUND: Recent research has shown that neighborhood characteristics are associated with obesity prevalence. While food advertising in periodicals and television has been linked to overweight and obesity, it is unknown whether outdoor advertising is related to obesity. METHODS: To test the association between outdoor food advertis...
متن کاملOutdoor advertising, obesity, and soda consumption: a cross-sectional study
BACKGROUND Recent research has shown that neighborhood characteristics are associated with obesity prevalence. While food advertising in periodicals and television has been linked to overweight and obesity, it is unknown whether outdoor advertising is related to obesity. METHODS To test the association between outdoor food advertising and obesity, we analyzed telephone survey data on adults, ...
متن کاملImproved targeted outdoor advertising based on geotagged social media data
With as many as 4 million passenger journeys within the London Underground system every weekday, the advertisement spaces across the stations hold considerable potential. However, the planning of specific advertisements across time and space is difficult to optimize as little is known about passers-by. Therefore, in order to generate detailed and quantifiable spatio-temporal information which i...
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ژورنال
عنوان ژورنال: Interdisciplinary Journal of Signage and Wayfinding
سال: 2019
ISSN: 2470-9670
DOI: 10.15763/issn.2470-9670.2019.v3.i2.a47